liliLife® is a Brisbane-based lifestyle brand with heart and a cause.
l i l i is an acronym, “love it live it”, referring to life.

Our content and products are all based around inspiring others to live their own liliLife®. Our brand is centered around supporting an ethical, socially responsible and environmentally friendly mindset, based with sustainable principles.

Established by Melissa Hoedel after experiencing three of significantly life-changing events several years ago, Melissa has always supported local and independent makers and has a background in fine arts, design, marketing and runs her own Brisbane-based marketing agency, so it was only natural to develop something creative and work with and support local designers and artisans.

A company with a cause!

We aspire to, and inspire you to live your own #liliLife.

Read about the liliLife® journey in our blog post HERE.