I grew up in a cotton growing town, but I can tell you I definitely …
Let’s be honest. We’re all suckers for highly creative and aesthetically pleasing packaging.
Just like book covers, everyone judges a product on its packaging and its design. So creating engaging packaging, which also have to be cost-effective for mass reproduction, is a challenge. It’s even more challenging with current trends focusing on eco-friendly packaging and contemporary designs. The competition is tough. But this gives designers the incentive to step outside the box and to create really unique packaging.
Medium Green Cheese by Tim Sumner
Drawing inspiration from the children’s fable of the Moon made from Green Cheese, Tim Sumner cleverly implements the moon phase into this conceptual packaging. Each phase represents the strength of the cheese, the crescent moon being the lightest and the full moon being the strongest. By using 19th century engravings of the Moon, Sumner is able to present a unique and textured look that would set itself apart from modern branding.
Honey Concept by Maksim Arbuzov
Another conceptual design that I wish was real. Maksim Arbuzov’s philosophy behind the design lets honey look like honey, stating that ‘natural forms [are] the best way to show [the] naturalness of [a] product’. The clean and simple form of the packaging lets you enjoy a natural product as it is without bother.
El Cariñito by Abraham Lule
Abraham Lule delivers a laid-back and colourful branding for El Cariñito, a local Mexican restaurant in downtown Querétaro, México. The detailed floral print is perfectly balanced by the bright backgrounds and graphic, yet festive, logo.The menu and branding evoke a relaxed marketplace atmosphere with hints of Mexican kitsch elements, and represent a traditional culture without shouting cliches or appropriating cultural aspects. By focusing on what defines a local restaurant in town, Lule is able to present a bright colourful aesthetic to welcome anyone for a festive and enjoyable eating experience.
Apothecary by the 6th Studio
Sometimes a product doesn’t need an extremely unique package layout for it to catch attention. The 6th Studio manages to do just that with simple shapes and detailed illustrations for Apothecary, a Milan based beauty brand that prides itself with 100% organic products. As the brand uses top quality and Italian ingredients only, The 6th Studio created a logo and sophisticated packaging to reflect that very ideal with wondrous results.
Basik by Saana Hellsten
Basik was born from Saana Hellsten’s study into gendered visual language; criticising ‘… packaging that perpetuates gender stereotypes and sees gender-neutral packaging as a factor that can encourage gender equality’. The name itself refers to neutrality. By utilising a minimalist, less-is-more design philosophy, Hellsten successfully removes gendered design to offer consumers the option to choose products based on its purpose.
Just Laid by Springetts Brand Design Consultants
Cheeky and playful, Just Laid packaging lets consumers interact with the pack and product in a subtly unique way. Springetts Brand Design Consultants took the challenge to develop a better way to satisfy consumer needs, later delivering a witty solution to emphasise the benefits of locally laid eggs. The caricature of the hen reinforces the idea of freshly laid eggs straight from the hen, letting consumers connect with the natural process eggs being laid.
CS by Angelina Pischikova and Anna Orlovskaya
Belarus electric company CS turn to Angelina Pischikova and Anna Orlovskaya to turn ordinary light bulb boxes into refreshing designs. The two designers were inspired by Thomas Edison’s words about a firefly being an ideal cold light source. With design and art direction by Pischikova and detailed line illustrations by Orlovskaya, the clever openings show off the light bulbs – paired with certain bugs depending on their shape and size.
Literal Fruit Juice Boxes by Naoto Fukasawa
Japanese industrial designer Naoto Fukasawa designed a creative series of juice box packaging to looks and feels like the fruit flavours inside. It’s quite a simple yet very effective premise that leaves you intrigued and wanting more.
Elastic Bands by Ric Bixter
Ric Bixter was presented with an assignment brief to turn something dull and completely re-think its packaging. The result: a playful and ingenious packaging design for elastic bands. Bixter states, “The idea is that the elastic band in the middle squeezes in the box and the strong the band, the most the box is squeezed.”
KOI Sake by BULLET Inc.
BULLET Inc. designed a minimalist and elegant packaging for KOI, a Japanese sake brand. Inspired by the “living jewel” fish, the KOI pattern is graphic on the bottle’s surface. The entire package is complete with the white box, featuring a koi shaped window to enhance the brandname. It’s beautifully simple and appealing with its unique appearance, which is sure to stand out to casual drinkers or lovers of sake.
AUTHOR: Dalina Nguyen